KING and who?

Gamechangers giving back.

Coming up with a tagline was like being poked by a thousand tiny needles. No seriously.

Just how do you condense your platform’s purpose into words that actually make sense, while not feeling like you’re re-enacting the opening scene of Manhattan?

Then I remembered Steve Jobs and his simplicity mantra.

Cut it down.

Stick to what matters.

Which led me to my hallelujah moment.

KING&why is just about gamechangers giving back. From storytellers to social entrepreneurs. Bloggers, activists and award-winning filmmakers, you name it! What these fine people have in common is that they make it their mission to change something for the better, and usually in unexpected ways.

I can’t help but be inspired by that.

And I know you can’t either.

Mary-Claire, founder & editor